Sales and marketing are two of the biggest hurdles founders face when growing their businesses. Many founders are strong in their craft but often need help communicating what makes their product or service stand out. Over the last two months, I’ve had the privilege of working with over 15 founders, and nearly all of them shared a common issue: their messaging was overloaded with features and technical jargon instead of focusing on clear, customer-driven benefits. It’s easy to fall into this trap—after all, you know your product best. But I’ve seen how simplifying your messaging can make all the difference. 

In this blog post, we explore how to conduct effective customer interviews that yield actionable insights. Learn why typical market research questions often miss the mark and discover how to transform your approach by asking the right questions. We'll guide you through techniques to extract factual information, understand buyer motivations, and focus on customer problems rather than pitching your product. By listening actively and analyzing the insights you gather, you can align your offerings with your audience's needs, paving the way for a value proposition that truly resonates. Dive in to uncover the secrets to conducting interviews that not only inform but also transform your business strategy.